Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Strategy Workshops
Messaging Hierarchy
Copywriting
We shaped the strategy, culture, and voice behind a single mission: deliver everyone a sustainable income. The work spanned design and typography, imagery and tone of voice, plus above-the-line taglines and campaign concepts brought to life across out-of-home, digital, and paid media — all consolidated into the brand bible Whop runs on today.