Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Retail Strategy
Brand Identity
Experience Design
Journey Mapping
We developed the brand's messaging and identity around its defining idea: a car that could feel — expressed through customizable LED lighting and adaptive interior cues — and built a demo experience that trained on-site staff to walk consumers through its materials, technology, and features.