Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Brand Partnership
Social Rollout
Streaming Integration
Custom bows and a tracked, responsive soundtrack (built across Cinema4D, Unity, and TouchDesigner) gave the challenge real stakes. The result delivered an experience that earned credibility with a skeptical esports audience by making attendees feel like they'd stepped inside the game.