Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
UX/UI Strategy
Consumer Journey
Retail Immersion
E-commerce Insights
The strategy is now driving Google's roadmap for the next generation of store experiences — both in retail and across digital.