Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
OOH
Paid Social
Influencer Partnership
We built the campaign across video, OOH, and paid social, and developed shoppable in-app functionality so every look was purchasable in the moment, turning regional culture into a go-to-market strategy for one of Depop's primary U.S. markets.