Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Brand Strategy
Community Building
Consumer Education
The core challenge was educational: shareholder activism was a category retail investors didn't know existed, so every touchpoint had to make an unfamiliar mechanic — proxy voting, AGMs, shareholder proposals — feel immediate and actionable rather than institutional. I shaped messaging, product UX/UI direction, and developed a full content system across social, editorial, and community, while building and managing a team of five contributors spanning PR, content, and community. The result was a passionate audience of shareholder activists with a combined portfolio of $9.9M in assets across 1,769 companies.