Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Content Strategy
Quant/Qual Analysis
B2B Lead Generation
What started as a single report became an ongoing franchise, still running today, giving Genius a recurring platform to show brand partners what their P2P fan data actually reveals about where culture is headed next.