SUIBASECAMP DUBAI2025
Experience Strategy
Programming & Content
Web3
Brand Activation
Fresh off SuiPlay0x1's breakout unveiling at Korea Blockchain Week 2024, we moved fast to build on Sui's momentum heading into Basecamp 2025 in Dubai. As lead strategist on programming and concept framework, I rejected the hype-driven keynote format typical of crypto conferences in favor of a structure built around "The Forge" — a throughline that turned Sui's brand identity and product ethos into something over 2,800 attendees could physically move through.

Programming was built into distinct tracks that let attendees step from passive observer into active builder, blending live demos, partner showcases, and community-driven moments into a conference floor that felt more like a collaborative workspace than a stage. The result was an experience attendees could feel and build in real time — and walk away from with a sense of movement beyond the event.