Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Community Management
Creative Ideation
Digital Experience
We layered the mechanic into Genius's existing franchises — feature interviews, In Real Life, and on-the-ground event coverage — turning passive readership into a fundraising engine and driving major spikes in engagement across the site. The campaign ultimately raised over $70,000 for the two organizations.