Edrick Chu (They/Them) is a creative strategist, cultural researcher, and brand marketer based in New York City. Operating across media, agency, and brand environments, they specialize in work at the convergence of emerging technology, youth culture, and new media.
Content Systems
Editorial Strategy
Community Platform
I led web development, editorial, and content strategy for the station, building the systems behind its digital presence: content franchise structures, a tagging identification system, and an artist database, alongside the UX/UI wireframe for the website in partnership with lead developers. I also led the backend CMS workflow, giving a volunteer-run team the tools to keep sharing Half Moon's story and growth without needing a dev on hand for every update.